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LinkedIn

# LinkedIn LinkedIn is one of the world's largest professional networking platforms. Its core value is building brand entities through personal profiles, Company Pages, Articles, and Featured sections, generating referral traffic, and strengthening brand signals in search engines. ## Core Value - Free creation of personal Profiles and Company Pages - Supports adding website links (Website, Featured, Articles) - LinkedIn Articles allow long-form content publishing with natural product links - Audience includes Founders, developers, business users, and purchasing decision-makers - Suitable for B2B SaaS, AI products, and startup launch promotion ## Backlink Sources | Location | Purpose | | ----------------- | -------------------------------------------------- | | Profile Website | Official website link on personal profile | | Featured | Showcase products, landing pages, and case studies | | LinkedIn Articles | Content-based backlinks | | Company Page | Official brand page | | Posts | Short-term exposure | Backlink Attributes: - Link Type: Usually Nofollow - SEO Value: Brand signals > PageRank - Main Value: Entity Building + Brand Awareness + Referral Traffic ## 1. Create Personal Profile ### Founder Profile Workflow: ```text Create LinkedIn account ↓ Complete profile photo / Bio / Headline ↓ Add Website ↓ Add work experience ↓ Follow industry leaders ↓ Participate in discussions ↓ Publish content ↓ Promote your product ``` Recommendations: - Add Founder / Builder / Product information in your Headline - Add your product website in Website section - Add product links, articles, or demos in Featured section Avoid: - Sending promotional links immediately after registration - Only publishing advertising content - Copying repetitive marketing posts ### Founder-led Marketing LinkedIn works better for Founder-driven promotion rather than only using a brand account. Recommended content: - Product development journey - New feature updates - User feedback - Industry insights - Startup experiences Best workflow: ```text Founder Profile ↓ Publish industry content ↓ Get engagement ↓ Drive traffic to Company Page ↓ Generate website visits ``` Personal accounts usually receive more organic exposure than Company Pages. ## 2. Create Company Page LinkedIn Company Page helps establish an official brand entity. Creation process: ```text Log in to LinkedIn personal account ↓ Click For Business ↓ Select Create a Company Page ↓ Choose Company ↓ Fill in company information ↓ Upload Logo / Banner ↓ Add Website ↓ Complete About section ``` Preparation: ### Logo - Use your product logo - Use a clear square image ### Banner Show: - Product positioning - Core value proposition - Main use cases ### About Section Recommended structure: ```text Who you are ↓ What problem you solve ↓ Core features ↓ Target users ↓ Website link ``` Example: > Manga AI is an AI-powered platform helping creators generate complete manga and comic pages. > > Creators can design characters, generate panels, maintain visual consistency, and edit finished pages in one workflow. > > Website: > https://example.com/ ### Company Page Cold Start Do not only publish promotional content on a new page. First stage: ```text Create Company Page ↓ Complete profile information ↓ Invite real connections to follow ↓ Publish brand introduction ``` Second stage: ```text Publish product updates ↓ Share case studies ↓ Publish industry content ↓ Engage with the community ``` ## 3. Publish LinkedIn Articles LinkedIn Articles are one of the best ways to gain long-term exposure. Avoid publishing: > Check out my product xxx Recommended structure: ```text Industry trend ↓ User pain point ↓ Problems with existing solutions ↓ Your solution ↓ Case studies ↓ Website link ``` Suitable content: - Industry trend analysis - Product development stories - User case studies - Technical tutorials - Founder Stories Examples: - How Startups Can Build a Backlink Strategy from Day One - The Complete Guide to Finding High-Quality Backlinks for SaaS Products