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G2

# G2 (g2.com) ## Value G2 is a highly authoritative and influential software review platform. Its users often have strong software purchasing and comparison intent. Beyond getting a backlink to your website, the bigger value is creating a dedicated product profile, collecting authentic user reviews, occupying branded search results, and improving trust among potential customers. G2 pages also frequently appear in Google and AI search results. ## Cost * Creating and claiming a basic product profile: **Free** * Advanced exposure, Buyer Intent, and other marketing features: **Paid** ## Best For SaaS, AI tools, developer tools, and other **B2B software/services**. It is generally not suitable for purely B2C products, and Alpha/Beta-stage products may not pass the review process. ## How to Submit 1. Search for your product on G2 and confirm that it has not already been listed. 2. Click **Add your product to G2** and complete the Product Submission Form. 3. Submit basic information such as your website, product description, and category. 4. The G2 Research team reviews the product and its category, usually within **3–5 business days**. 5. Once the product page is live, open it and click **Claim this profile**. 6. The claim review usually takes another **1–3 business days**. 7. After claiming the profile, complete your logo, product description, pricing, screenshots, features, and website information. 8. Then focus on encouraging real users to leave reviews. The more reviews you accumulate, the more valuable the G2 profile becomes over time. ## Backlink Value > High-authority branded profile + branded SERP visibility + user review trust signals + recommendation/comparison traffic + AI search brand signals. For SaaS products intended for long-term growth, G2 is worth submitting to early. ## Recommendation Apply once your product is officially launched and usable. After getting listed, keep improving the profile and collecting authentic reviews. The long-term value is much greater than simply getting one backlink.