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zhihu

# Zhihu Zhihu is one of the largest knowledge-sharing communities in China. It is suitable for building brand awareness, gaining Chinese search traffic, and generating referral traffic through content marketing, project showcases, and professional answers. Zhihu helps brands build recognition through Answers, Articles, and Project Showcase pages, attract targeted users, and strengthen brand signals in search engines. ## Core Value * Free publishing of content and project showcases * Gain targeted traffic through Answers * Build industry influence through Articles * Display official product website links * Increase brand exposure and visibility in Chinese search results ## Submission URL [https://www.zhihu.com/project/square](https://www.zhihu.com/project/square) ## Backlink Locations | Location | Purpose | | -------------- | -------------------------------- | | Project Square | Product / project showcase page | | Answers | Natural backlinks within answers | | Articles | Links within long-form content | | Profile | Personal brand entry | Backlink Attributes: * Link Type: Nofollow * SEO Value: Brand Signal > Link Equity * Main Value: Brand Exposure + Referral Traffic + Content Marketing --- ## Submission Process ```text Create Zhihu account ↓ Complete profile information ↓ Create project or publish content ↓ Add website link ↓ Submit for review / Publish ↓ Continue engagement ``` --- ## Submission Restrictions * Must be a real product or project * Pure promotional content is not recommended * New accounts should build activity and credibility first * Links should be naturally integrated into content * Avoid publishing repetitive promotional links --- ## Content Promotion Strategy Zhihu works better as a content distribution channel rather than a simple backlink submission platform. Recommended workflow: ```text Industry question ↓ Provide professional answer ↓ Solve user pain points ↓ Naturally introduce the product ↓ Drive website visits ``` Suitable content: * Industry analysis * Product tutorials * Use cases * Tool recommendations * Startup stories