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Capterra

# Capterra Capterra is one of the world's leading software discovery and review platforms. It is part of the G2 Digital Markets ecosystem and mainly focuses on B2B SaaS, business software, and professional tools. Companies can create Product Listings to showcase their software, attract software buyers, generate referral traffic, and build product credibility through user reviews. ## Core Value * Free creation of software product pages * Add website links, product descriptions, features, and screenshots * Generate referral traffic from software buyers * Build SaaS / Software brand entities * Collect user Reviews to improve product credibility ## Submission URL [https://www.capterra.com/vendors/](https://www.capterra.com/vendors/) ## Backlink Locations | Location | Purpose | | --------------- | --------------------------------------- | | Product Profile | Product page with official website link | | Vendor Profile | Company brand information | | Reviews | User feedback and trust signals | | Category Pages | Software category exposure | Backlink Attributes: * Link Type: Usually Nofollow * SEO Value: Brand signals > PageRank * Main Value: Brand Exposure + Referral Traffic + Software Entity Building --- ## Submission Process ``` Create Vendor Account ↓ Verify with Business Email ↓ Fill in product information ↓ Upload Logo / Screenshots ↓ Add website link ↓ Submit for review ↓ Product Profile goes live ``` --- ## Submission Requirements ### Must Be a Real Software Product Suitable: * SaaS Products * AI Software * Marketing Tools * Developer Tools * Business Software Not suitable: * Consulting services * Outsourcing services * Custom development services * Landing pages without a real product --- ### Business Email Vendor registration usually requires a business email. Recommended: * [hello@yourdomain.com](mailto:hello@yourdomain.com) * [support@yourdomain.com](mailto:support@yourdomain.com) Not recommended: * Gmail * Outlook * Yahoo --- ## Optimization Strategy Complete the Product Profile with: * Product description * Feature list * Product screenshots * Pricing information * Use cases After launch: ``` Invite real users ↓ Collect Reviews ↓ Improve credibility ↓ Increase exposure ```